These questions on Marketing can be practiced, revised, and learned for universities entrance, and competitive exams. Oral Conversation or Two way communication- The salesperson and the customer have an oral discussion about the product’s features, such as the cost, color, form, design, manner of use, etc. Sales knowledge also involves familiarity with sales tools and technologies, such as CRM software, sales analytics, and marketing automation platforms.
- When a company tries to reposition an existing product with new uses it is called Re-marketing.
- The producers, wholesalers, and retailers work in a straight chain and fulfill the task to make the products available to the end user.
- Demographic segmentation identifies a market segment based on the physical and social traits of target customers such as age, gender, income, etc.
- Writing the mission statement is essential to create a successful marketing plan.
- A smart marketer understands when to depend on data and when to use intelligence.
Sales Management MCQ Quiz – Objective Question with Answer for Sales Management – Download Free PDF
They also share their opinions about the products among their social circles. In product line pricing the company adds features to the base product and charges more for the features, as compared to the base product. Thus, Personal selling includes Oral communication, Face to face interaction & Conversation with customers. Key Points The Advertising Standards Council of India (ASCI) was formed in 1985. It was established by professionals from the advertising and media industry to keep Indian ads decent, fair, and honest.
Multiple-Choice Questions
BCG matrix uses market share and market growth to understand a product’s position in the market to its competing products. Focusing on only one or two will not yield the desired results. For market expansion, the marketer must take a broader approach and focus on all the activities to achieve the goals of expansion. Personal selling is also known as face to face selling in which one person who is acting as a salesman will try to convince the customer to purchase the product.
Top Sales MCQ Objective Questions
Over the years, ASCI has played a crucial role in regulating advertising content and protecting consumer interests in India. E-marketing is an integral part of E-commerce since the E-commerce company works in the internet space and doesn’t have physical stores. Eugene J Kelly coined the term Meta marketing during a discussion on the issue of ethics and science in marketing. This widened the horizon of marketing by including not-for-profit organizations. When a product reaches the Decline stage, it is typically characterized by a fall in sales and subsequent profits. A brand loyal customer has emotional reasons to buy a product rather than logical reasons.
Management MCQs
Marketing Public Relations focus on building the brand indirectly by engaging in campaigns that are not purely commercial. When a company tries to reposition an existing product with new uses it is called Re-marketing. While political campaigns talk about social and economical issues they primarily focus on how the suggested leader will be able to achieve those goals thus becoming an example of Personal marketing.
Personal Form or Personal contact – In personal selling the salesperson and the customers build a personal connection. Therefore, a salesperson who has a customer relationship, selling products is said to be involved in Cross-selling. PPC advertising provides a way for businesses to drive targeted traffic to their websites, as the ads are displayed to users actively searching for relevant information. It allows advertisers to set budgets, target specific demographics, and track the performance of their campaigns in real-time. Viral Marketing is used by marketers to create a buzz about the product or service in the market. The aim is to achieve maximum reach and spread the word as fast as possible.
A product can be measured and evaluated on various measurable parameters. On the other hand, a service cannot be measured on any standard parameters. The acceptance of service as good or bad purely depends on a customers person experience and expectations. Need recognition is the stage when a customer realizes a problem and then starts to search for a solution available in the market.
However, during personal selling, when the salesperson is in close to the customers, he or she learns more about their preferences and tastes. The companies focused on social and ethical concerns in their marketing activities during this period. In the current times, the focus tax implications of equity has shifted to adding value to the customers. Therefore, the correct statements when an organization uses intensive distribution of its products are B. If the product is not selling despite all the marketing activities, either the marketing plan or the product is at fault.
In Viral Marketing a company uses social media platforms to bring awareness and create a brand image among the masses on a large scale. At the Growth stage the product gains market share and the sales go high. However, a lot of efforts and expenses are occurred to achieve this growth. A company does competitor analysis and makes changes to its budget and plans to stay competitive in the market by adjusting to the practices of the competitor.
Customer perceived value is a customer’s perception of a product’s advantages and desirability in comparison to a competitor’s products. Michael Porter, the father of modern marketing gave the concept of Five forces to analyze a company’s competitive environment. In segmentation, the target customers are combined together considering some common factors like age, income, gender, etc. The ones having similar values are put together and there is homogeneity in the data. The customer is satisfied with his purchase when the quality of the product is par with expectations and he feels he is not being over-charged for the product or the service. A company is said to have achieved the breakeven point when the total revenue generation is the same as the total cost incurred.
A smart marketer understands when to depend on data and when to use intelligence. Extensive creative promotion and sales training with distributor salespeople. Choose the correct code for the statements being correct or incorrect.
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